Do you vow do improve your professional life in the coming year? Forbes.com published a great guide for small business owners in 2014, offering some potential pitfalls to avoid. We love to see our residents doing well, so we couldn’t help but pass some of these tips along:
1. Focusing too much on social media: Yes, you read that right. After years of every blog and news story telling you how much social media matters to every small business, it has now become necessary to temper our focus on the online world. It’s not that social media is any less essential to a well-rounded marketing and customer service strategy, it’s just that more traditional tactics are also still crucial, and are increasingly being neglected.
2. Not using paid social media marketing: Speaking of advice that has changed: ignore whatever you read two years ago about how you should never pay for advertising or sponsored content on Facebook, Twitter or elsewhere. You probably should at this point. What’s changed? In short, everything. Both Facebook and Twitter have completely overhauled the methods by which they deliver content to their users, and without getting into too many mind-numbing specifics, the bottom line is that paying to promote your content is actually more worthwhile than it’s ever been.
3. Being chained to your computer: In some ways, it’s fantastic how rarely a small business owner feels a need to leave their computer to do business. Tasks that used to mean travel (whether it’s just to the next room or across the world) now can happen without ever having to get up from your desk. That is undeniably pretty cool. But at this point, maybe it’s time to stop being amazed at the coolness and convenience of modern business technology, and start actually examining which old-school methods are worth holding onto.
To read the full article on small business mistakes to avoid in 2014, click here.
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